Real Madrid are set to announce a mammoth sponsorship deal with tech giants Hewlett-Packard (HP) and it could have massive ripples for the global transfer market. 

The American company, best known for making laptops, will be the club's first-ever sleeve sponsor.

Los Blancos teased the deal on Thursday, February 1, deadline day, with a video of someone typing 'new' on a computer situated in the centre of the pitch at Santiago Bernabeu. The deal will be fully confirmed on Friday.

For Madrid it comes at a time whereby teams across Europe are fighting to keep up with the financial might of the Premier League.

With smaller broadcasting deals there is added demand on commercial agreements, hence the branch out to finding sleeve partners.